Filming Wraps on Influencer-Led Thriller “Iconic”

Notably, all three “Iconic” leads are new to acting but have established platforms as influencers. Dabash, who was raised in a Muslim Canadian family, rose to social media prominence for posting trending dances and lip syncs on TikTok.

Filming Wraps on Influencer-Led Thriller “Iconic”
From left to right, the film stars influencers Emma Jade, Alyssa Nicole and Noor Dabash. Photo credit, from left to right: Paul Smith, Rob Hankins, Noor Dabash

Filming has recently concluded in Los Angeles for “Iconic,” the feature film debut from filmmaker Matthew Freiheit. The upcoming film will star Noor Dabash, Emma Jade and Alyssa Nicole.

The psychosexual indie thriller is anticipated to release in 2024 and stars Jade as makeup guru Rose, who faces hate mail from a rival artist played by Roxette Arisa, in addition to dealing with a violent stalker. After falling into a toxic love spiral with Lily (Nicole), Rose slides down a dangerous rabbit hole of drugs, paranoia and jealousy until she hits an unimaginable rock bottom (via The Hollywood Reporter).

Notably, all three “Iconic” leads, as well as several members of the supporting cast, are new to acting but have established platforms as influencers. Dabash, who was raised in a Muslim Canadian family, rose to social media prominence for posting trending dances and lip syncs on her TikTok. More recently, she has used her experience with makeup to post horror-themed special effects — fitting for her upcoming role in “Iconic.” At the time of this article, Dabash has 7.9 million followers.

@noordabashh @mothermothermusic #ColorCustomizer ♬ original sound - cam

Joining Arisa, Dabash, Jade and Nicole in the ensemble are Davi Stefond, Chris Bourdreaux, Cherish Waters and celebrity fashion photographer Reinhardt Kenneth. Freiheit and Carisa Arellano are producing under their production company Good Trip/Bad Trip. Also producing is Gabriel Dos Santos for Respect The Funk, with Nathan Doherty (also of Respect the Funk) and Connor Haines joining as co-producers.

Badash is represented by Project 15, while Nicole is repped by Misfit Model Management. Stefond is represented by UPMT Agency, and Bourdreaux is represented by Apollo Management and HRI Talent.